



October 9th ~ November 1st
Look Memorial Park · Florence, MA
6:30–8:45 PM Nightly
Not just a pumpkin show — an enchanting experience.
Due to concerns expressed about the use of AI on this website, we have removed the map. We want to clarify that all remaining images on this website are photographs of the actual hand-carvings.
Something’s Coming — October 2026
The Experience
Follow the looping trail past multiple scenes of illuminated, hand-carved "forever" pumpkins.

Our "forever pumpkins" are hand-carved and lit from within creating a magical experience.
Tickets are timed so you move at your own pace without the rush.
Admission
Pricing
starting at
Prices increase slightly closer to Halloween.
Consider coming on earlier dates.
Ticketing fees apply
What's Included
Art comes to life. Hundreds of hand-carved pumpkins.
Entry to the full illuminated path and all pumpkin art installations
Stroll the path at your leisure and loop it again if you'd like.
All tickets are timed entry. Arrive within 15 minutes of your selected window.

Come "adopt" your favorite canine!
Good to Know
More FAQs can be found here.
Venue
Parking
Free on-site parking is available at Look Park. Overflow parking is available on Maple Street. We recommend arriving 15 minutes before your entry window.
Getting There
Look Park is approximately 8 minutes from downtown Northampton. The path is fully accessible and stroller-friendly. Dress warmly — October evenings in the Pioneer Valley are cool and beautiful.
Address

300 North Main St
Florence, MA 01062
Our Sponsors
We're proud to be supported by these wonderful Pioneer Valley businesses.
Fairy scene graciously decorated and donated by Blooming Table Events.
Get Involved
Help bring ALLURA to life and be part of the magic. Join our volunteer team.
Inaugural Season · October 2026
Your evening of art, light, and wonder awaits.
Choose Your Date & Get Tickets